Key Metrics — Jan 2025 to May 2026
Total Revenue
$220,802
17 months
Current MRR
$12,573
May 2026
↑ from $10,254 (Apr)
Projected ARR
$150,882
May MRR × 12
Total Connects Spend
$5,232
Avg ROI: 67x
8
Interviews
28.6% of viewed
Proposal → Hire: 3.9%
Retention >90 days: 33%
Bottleneck: View rate 27.5%
| Month | MRR | ARR (×12) | Connects Spend | ROI | MoM Change | Signal |
|---|
Lag effect confirmed. Mar–May 2025 spend drove recovery to $12K+ by July. Aug 2025 peaked at $20.8K on nearly $0 spend — pure pipeline payoff.
May 2026 spend collapsed to $81. Only 3 days of bidding. If lag holds, July 2026 will be softest since Apr 2025. Ramp connects in June — target $600–800.
$2,200/mo connects spend needed for $50K MRR. But retainer conversion (currently 33%) and average deal size are equally critical levers.
50% interview-to-hire close rate. Excellent. The only funnel leak is the 27.5% view rate — proposals need to land faster with stronger opening lines.
Feb 2026 $0 spend caused Apr dip ($10,254). Clearest proof of the lag — zero investment in Feb led directly to the weakest 2026 month.
Next actions: Hire 1 BD Manager, formalize Ali Bhai as Head of Delivery, promote best engineer to Tech Lead. Realistic ceiling without hiring: $25–28K MRR.
